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I think that companies have realized the fighting mentality of the young generations and have changed their business policies. In fact, aren't the younger generations big consumers of the main consumer brands (Coca-Cola, Apple, Levi's, Gap to give a few examples...)? They have been born in the digital age and are fully aware of its power, the information they can obtain and how they can express their opinion, using social networks as a microphone and getting their message to a large number of people. Marketing is changing the way in which the client is addressed, techniques that leave aside invasion and focus on a closer approach to the consumer, allowing him or her to decide to what degree.
He or she lets us know him or her or what data he or she Denmark WhatsApp Number Data decides to transfer to professional databases. Big data is sometimes scary due to the amount of data that can be managed, but I believe that we should not become obsessed, both professionally and personally, and only make use of those data that really provide us with valuable information. I think that data control sometimes makes us lose control and we spend many hours extracting data, which sometimes we are not aware that a figure is not enough, but that there must be an analysis behind it to really extract the important information.
The management of data that allows an anticipation of the facts, I believe, also prevents an anticipation of necessary resources, therefore a decrease in expenses at the company level, a fact that benefits the company both economically and in terms of dedication. of resources to other organizational items such as concern for the environment, philanthropy, equality of sexes... items that perhaps a few years ago were not in business plans or if not, society was not so aware of it. Access to respond María Mercedes García Díaz Hello Judith, thank you for the contribution.
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發表於 15:08:43