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Do not miss it: Reasons to no longer use quality score as a performance metric. Google Ads Quality Score is dead, not currently relevant for monitoring account performance But don't worry, I'm talking about the Quality Score column, not the Google Ads relevance components, which are landing page experience, ad relevance, and keyword relevance, these elements are still important for you. a Google Ads account offers good performance.
However, although these elements continue to be Korea Phone Number Data decisive in a Google campaign, the indicator that qualifies the performance of 3 elements together is no longer so. In this post I tell you the reasons why I consider the quality level to be a performance indicator that contributes little or nothing to a Google Ads account, but first let's remember that it is the quality level. What is quality level? diagnostic tool that takes into account factors such as: Expected click-through rate (CTR) : Indicates how likely your ad is to receive a click when it is published. Ad Relevance : Indicates how closely your ad matches the intent behind a user's search.
Landing page experience : This is how relevant and useful your landing page is to users who click on your ad. Rating to determine if your campaigns are relevant To determine if a campaign is relevant or not, it is done by assigning a rating between 1 and 10. If we see that we have 5 or less than 5, it means that the campaign is performing poorly and when the rating is greater than 6, it tells us that The campaign is totally optimal or needs improvement depending on the rating. In addition, this rating is supposed to be used by Google Ads to determine the position that the advertisement occupies in the search engine.
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