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Marketing calendar. In , IKEA took great advantage of this opportunity by releasing its own version of the chocolate bunny for self assembly. The rabbit was packed in a flat packaging reminiscent of the Swedish brand. Simple, creative and effective. Marketing calendar Photo . IKEA Easter campaign. Source IKEA press materials. Another important holiday for ecommerce is Black Friday , which falls on the last Friday of November every year. Research shows that on this one day, online store customers are able to spend more than in the entire month of October. This is the result of discounts, promotions, sales and special campaigns applicable on that day.
Many businesses offer promotions throughout the week to encourage customers to make more purchases. This strategy seems to be paying off, as Admitad research shows that in , the amount of Black Week transactions increased by as much Algeria WhatsApp Number as compared to the regular sales period and by compared to Black Friday . High revenues are often the result of extending Black Friday and combining it with Cyber Monday . The latter holiday always falls on the first Monday after Black Friday and is celebrated with great enthusiasm by online businesses. Like Black Friday, Cyber Monday is also an excuse to offer discounts and promotions, as well as creative campaigns.
Macy's department store prepared this for last year's Black Friday . He engaged Justin Bieber, and you can see the effect of their joint activities below. It is worth mentioning that the shopping holiday is not only about advertisements encouraging people to buy. Greenpeace also included Black Friday in its marketing calendar . On the occasion of Black Friday, it has prepared a message to draw attention to the fact that nature suffers the most during sales. Marketing calendar Photo . Greenpeace's Black Friday campaign. Source Greenpeace press materials. harbingers offer How to use the potential of special holidays in advertising campaigns? Christmas, Easter, Black .
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