|
|
Abusiness is nothing without its customers! This statement can be said in both online and physical commerce. Despite being a confirmed fact, many companies still do not pay attention to customer needs and suffer as a result. Some companies focus only on their own ideas and assumptions, not stopping to listen to how relevant and effective consumer opinion is for their business. Being attentive to customer needs is even more important within online commerce , where consumers are willing to jump ship with companies that don't meet their needs. It can be said that, often, these needs are just desires, but the client does not know how to distinguish this type of situation. Therefore, you also don't need to stop differentiating one thing from another. So, it is necessary to offer in addition to a low price. It is necessary to serve the customer in all their needs, because if you don't, another brand will certainly leave your potential customer satisfied! In a study carried out by PricewaterhouseCoopers, one of the largest auditing and consulting companies in the world, it was found that 1 in three customers are willing to stop purchasing from a company after a bad experience.
The online customer profile is constantly changing, wanting not just to buy from anywhere, but to have a complete experience when purchasing a certain product. In this article, you will better understand what the customer needs. We will see what this term really means, the psychological explanation behind it. We will also look at examples of Colombia Mobile Number List customer needs and how you can meet them together with your target audience. At the bottom of the page, you can give us any suggestions or ask your questions, leaving them in the comments area. Let's go?! What are customer needs? Basically, thease a specific product or service. However, when you delve a little deeper into this field, you will discover that the answer to what the customer needs is ends up being a little more complex. This occurs mainly because physical and psychological motivators are present in layers that lie on top of each other. The easiest motivators to identify are physical ones, as they are more visible and palpable. Psychological motivators are much more difficult to identify.
After all, they are more abstract and as each person is different from each other, the complexity becomes even greater. Psychological motivators are shaped through our beliefs, opinions, desires and preferences. There is also an extra psychological layer, with motivations that lead people to buy in a certain place. It is in this specific part that we see the customer's needs, such as convenience when purchasing, reliability, affordable price and good performance. Let’s now understand a little more about the customer’s needs, both physical and psychological. Types of customer needs: physical and psychological As we mentioned previously, physical needs are much easier to find than psychological needs . Physical needs are more identifiable because they arise based on more direct, measurable and tangible causeshe customer buys products that he does not really need. Impulse purchases are a great example of this, as consumers often purchase a certain product in the heat of emotion. Here we are already dealing with psychological needs, which are much more difficult to identify.
|
|
發表於 16:31:37