The slogan "Ruffles Have Ridges

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OtterBox, for example. The company's main product area is phone cases. Its first two popular product brands were OtterBox Defender and OtterBox Commuter. We think they are both very strong product brands. The Defender is the bulky, ultra-durable case that protects phones from almost anything. The Commuter is a slimmer protective case, but designed primarily for (can you guess?) travelers. Consumers are not usually confused. But from there, things fell apart a bit. Later series include Symmetry, Aneu, Figura and Lumen. You can guess what some of those are, but neither of them speak with the clarity of the original two.


The differentiation is not that strong. branding 2. Strong Product Phone Number List Branding (or sub-brand) boils down to a sub-market Let's delve into Pepsi products. When you see Pepsi Zero Sugar, you also quickly know what's happening ( spoiler alert: there's no sugar). At first glance, people might think this is bad. It will certainly limit sales. Kids don't want it, and neither do people who don't like artificial sweeteners. This is exactly the function of product branding, it narrows the target audience to a specific submarket. Therefore, Pepsi Zero Sugar is actually a great brand of products. You instantly narrow your market to just those people who want sugar-free sodas that taste like Pepsi. 3. Strong Product Branding Illustrates the Product Lastly, the best product branding gives consumers an instant idea of ​​what's in the package.





The name, logo and packaging images work together here. Look at Ruffles potato chips (again chips!), it could be a clothing or fabric brand, but the shape of the packaging and the images make it clear that we are dealing with chips! And once those elements put the consumer mindset into chip territory, it becomes pretty clear what Ruffles means about the chips themselves. The slogan "Ruffles Have Ridges" also eliminates any chance of misunderstanding. What are some examples of successful product brands? We already showed you some examples of successful product brands in the previous section.