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The form of a newsletter, e-book, and case studies that will point out our strengths and the value we can provide. Bottom of the Funnel BoFu Its task is conversion, i.e. taking action by the recipient. Usually it's about purchasing a product. However, it is worth supporting the decision-making process by presenting credible recommendations from other customers or a promotional offer. Advantages of a sales funnel What are the benefits of using a sales funnel in your strategy More sales.
Properly tailored activities to the target group will allow you to generate sales leads and a chance to take advantage of the offer. Easier identification of problems and understanding of customer needs If at any stage phone number list of the funnel you notice less interest and customer abandonment, it will be a sign to look at that area. This will allow you to correct any errors and improve your sales offer. What is a flywheel The flywheel model is a slightly newer and different approach to sales.

It focuses more on creating a long-term relationship with the client and building a community. Flywheel focuses on areas: Attracting attention It involves gaining the recipient's interest by creating coherent marketing communication in terms of visuals and content. Being active on social media and creating interactions is key. More and more brands are also starting cooperation with influencers, famous people on the Internet, taking into account their wide reach and number of followers.
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