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Does this content have real added value for my visitors ? Only if you provide your potential buyers with the right content that offers solutions to problems will you arouse interest and attract qualified leads who, in the best case, will become customers of your company. Keep an eye on the three phases of the buyer's journey : Buyer journey phases In the awareness phase , your sketched persona realizes that she has a problem and begins to look for a concrete solution. In doing so, she comes across detailed information that offers various solutions to this specific problem ( consideration phase ). In the decision phase ,
the buyer persona finally weighs up which of the proposed solutions is the right one and makes a purchase decision. For all three phases, you should provide useful content for your readership. But what type of content is suitable for which phase? Let's look at a few examples : Awareness phase: blog articles, e-books or white papers, video tutorials, quizzes Consideration phase: Live webinars, product tests, product comparisons Phone Number Decision phase: Free trials, consultations, case studies Step 6:Your content should therefore be optimized for search engines. Through a clean text structure with clearly defined headings, paragraphs, bolding and lists as well as internal links, you can achieve a lot in on-page optimization .
Use keywords that users search for to find information and incorporate them into your texts. Not only shorthead keywords play a role here, but also longtail keywords , which are made up of several keywords. Internet users often enter several keywords into the search mask . SEO is a very complex topic. It is not without reason that there are specialists who deal with this in detail. If you want to make sure your content is found, it's best to hire a search engine optimization agency . Step 7: Use landing pages and CTAS to generate leads New visitors to your website are only half the battle. Once you have attracted users to your landing page with relevant content, motivate them to take a desired action with a call-to-action (CTA).
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