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How does your digital strategy relate to your company’s overall strategy? : As an omnichannel retailer, our digital transformation is driven by more than just marketing or product. It’s a strategy that requires all parts of the business to work together to deliver a simple, seamless customer experience. Breaking down silos between departments is critical to driving customer-centric innovation and business results. Can you explain how your cross-functional team structure relates to digital transformation? : In a fast-moving world, it’s important to build agile, cross-functional product teams to iterate on ideas quickly. At , we follow agile development principles where product teams share a common business goal.
In our team, there are three non-negotiable roles: One is the product manager, who is usually not from, they operate like a product team. Then you have a lead developer or engineer from , and a user experience designer. They are empowered because the leadership team never tells them how to solve a problem, but rather what the problem is and the key Job Function Email List performance indicators to target. This approach allows for increased feedback, significantly faster development, and trial and error to ultimately find the solution that works best for customers and employees. We also found that teams took smarter risks and were more creative in achieving their goals.
About the author is a professor of information systems at Boston College's Carroll School of Management and guest editor of the Digital Business Initiative at MIT Sloan Management Review. You can contact him at and . Yes, senior manager responsible for digital transformation and other strategic initiatives. Tags: Collaborative Corporate Culture Digital Leadership Programs Product Strategy Team Building Repost: More like this The Real Issues Driving the Care Crisis Leveraging Grassroots Automation Workforce Ecosystem Orchestration Framework Intentionally Orchestrating Workforce Ecosystems You must be logged in to post a comment. First time here? Sign up for a free account: comment on articles.
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