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Agencies and companies to help manage specific parts of their marketing strategies such as SEO or social media, rather than hiring an in-house employee or team of employees for those areas of the marketing plan. When a brand uses outsourcing to supplement its marketing, it can reduce the strain and workload on internal team members and free up more time for high-level tasks that require the input of the marketing team. Outsourcing also allows brands to keep costs under control and avoid slowdowns within their own marketing department.
Outsourcing statistics help demonstrate the real-life benefits that an outsourcing marketing strategy can bring to your brand. The biggest companies in the world use outsourcing as a way to manage their marketing strategies, so it’s a worthwhile investment for ICTP Conference 2017 brands both big and small. Let’s dive into some of those outsourcing statistics now. % of Outsourcing is for Cost Reduction The number one reason brands use outsourcing in their marketing strategies is to reduce costs. Think about it this way.
if you hire an agency to manage your SEO for $/month, that’s a much lower cost than hiring an internal employee to work on SEO in-house. % of brands that use outsourcing list their top reason as cost reduction. The second reason is flexibility, with % of businesses saying this is important to them, and the third most popular reason is speed, with % of businesses listing that as their number one priority for outsourcing. % of US Workers are in the Gig Economy The gig economy refers to freelancers and short-term contract employees who work from gig to gig to earn a living.
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