bad SEO text Awesome SEO text? No not really

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A trend that will probably continue to develop in the future, because it is no longer experienced through consumption alone, but rather the experience paves the way to consumption. Are you interested in storytelling? Our storytelling team would be happy to advise you .In my blog post I explain to you which basic (technical) requirements your text must meet so that you can call it “search engine optimized” or “SEO text” with a clear conscience. It doesn't really matter what type of text it is, because this basis applies to all types of content. SEO text as an island The perfect SEO text: fantasy or achievable reality? Contents What is an SEO text.


keywords Keyword density / keyword density WDF * IDF And how does it work with Special Data the keywords? Keywords in awards and lists Keywords and images Structure of the SEO text Heading structure Keywords in headings Paragraphs and jump marks Tabs and expandable texts Font and font color How long does an SEO text have to be? And that's part of it! What is an SEO text? I actually loathe the word “SEO copy.” There is always something “dirty cheap” about this term. I think this is because when the term “SEO text” comes to mind, many people (including me) automatically conjure up a loveless text filled with an extremely large number of keywords that offers zero added value. Actually completely wrong! Basically, an SEO text is actually exactly what its name says: a search engine optimized text.




In other words: A text that is designed to be understood and considered good (also) by search engines like Google. But often what is meant by an SEO text. If you understand the term “SEO text” as exactly what it actually means, it becomes clear why the type of content is completely irrelevant. A product description, a press release, content marketing content, category text, etc. can or should be written by you in a way that the search engines can understand. Only then can they potentially rank well. You have already received many tips from my colleagues or me in previous articles about what is particularly important for the individual content. You can find a list at the end of the article.