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In fact, more and more often, prescribers and pharmacists start online searches and subscribe to sector magazines and blogs which send them informative newsletters via email as soon as the results of new scientific research as well as new drugs and parapharmaceutical are released. Why do they do it? To stay constantly updated and inform yourself both from home and from your offices in moments of free time. Not only that, as we have seen, this type of professional seeks constant discussion with their colleagues and can now also do so online through social networks and industry communities.
Why not launch one yourself or involve someone who can do it for you? How should pharmaceutical and parapharmaceutical companies react? The ideal strategy is the one that allows your company to be present on every information channel used by your target and to web designs and development service make the type of content they need available to them. To achieve this objective, it is necessary to go through a phase of careful planning starting from the habits of your target . What information are you looking for? What information sources do you use? What stage of the prescribing and training process are you at? Once the answers to these questions have been found.
It is necessary to plan an ad hoc content marketing strategy capable of satisfying the information needs of doctors, prescribers and pharmacists. The contents created must be of high quality and capable of stimulating the public's interest and interaction with your brand. The contents produced must be more or less specific depending on the phase of the prescription and learning process in which they are inserted. The next step is to spread this content through the channels most used by your target. By generating continuous and active conversations with doctors, prescribers and pharmacists.
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發表於 11:30:41