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Internal linking is an effective technique for linking to higher-level categories. Simple and easy-to-understand navigation that takes usability into consideration not only improves the attraction of users visiting the site, but also leads to improved crawlability. global navigation Global navigation refers to navigation commonly installed on all pages of a website. Global navigation also plays a role in explaining what the site is to first-time users, so that they can navigate to major pages in an easy-to-understand place on the page. Because it is commonly installed on all pages of a website, there will naturally be more links to pages in the global navigation, and it will indicate to search engines that the page you are linking to is important.
Side navigation (local navigation) Side navigation is navigation installed on the right or left side of the main area on a two-column website. In single-column websites, such as mobile sites, it may be installed at the top or bottom of the main area. Side navigation is usually a guide to other Special Data pages in that category. Because it is not a common element across the entire page, it is also called local navigation. Additionally, there are cases where links to pages you want to attract more customers, such as 'recommended pages' or 'rankings', are installed in the side navigation. Not only does it attract users, it also contributes to higher search rankings by increasing the number of links on the target page.
Footer navigation Footer navigation is navigation installed at the bottom of the page. Because the navigation is located at the bottom of the page, that is, in an inconspicuous location, it is often installed as a lead to supplementary information pages such as terms of use and privacy policies. -Terms of use -Privacy Policy -Indication according to certain commercial transactions laws -Indication according to business law -Company Overview -Recruitment information From an SEO perspective, search engines also value footer links low, so it is better to link to supplementary information pages rather than important pages. Links to important pages are installed in the global navigation or side navigation. <Reference book> Current research and SEO techniques book
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